Privacy policy

Privacy Policy

1. Background

This privacy notice lets you know what happens to any personal data that you give to us, or any that we may collect from or about you. It applies instances where we collect your personal data.

This privacy notice applies to personal information processed by Custom Built Archery

Changes to this privacy notice

We may change this privacy notice from time to time by updating this page in order to reflect changes in the law and/or our privacy practices. We encourage you to check this privacy notice for changes whenever you visit our website


2. What kinds of personal information about you do we process?

Personal information that we’ll process in connection with all of our products and services, if relevant, includes:

  • Personal and contact details, such as title, full name, address, telephone number and email address.
  • Your date of birth, gender and/or age
  • Records of your contact with us re orders placed and emails, phone calls and payment methods relating to your order as well as any other email and phone contact ie quotes and enquiries.


3. What is the source of your personal information?

We’ll collect personal information from the following general sources:

  • From you directly.
  • Information generated about you when you use our services, including orders which are placed using Guest Checkout, for which there is no customer registration.


4. What do we use your personal data for?

We use your personal data, including any of the personal data listed in section 2 above, for the following purposes:

  • Assessing an order for a product, including considering whether or not to offer you the product, the price, the risk of doing so, availability of payment method and the terms
  • Managing any aspect of the product or service
  • For management and auditing of our business operations including accounting
  • To monitor and to keep records of our communications with you.
  • For direct marketing communications. We’ll send marketing to you by email and social media
  • To develop new products and services and to review and improve current products and services
  • Updating your records, tracing your whereabouts and recovering debt
  • To comply with legal and regulatory obligations, requirements and guidance
  • To provide insight and analysis of our customers both for ourselves and for the benefit of business partners either as part of providing products or services, helping us improve products or services, or to assess or improve the operating of our businesses.


5. What are the legal grounds for our processing of your personal information (including when we share it with others)?

We rely on the following legal bases to use your personal data:

  1. Where it is needed to provide you with our products or services, such as:a) Managing accounts you hold with us.
    b) Updating your records, tracing your whereabouts to contact you about your account and doing this for recovering debt (where appropriate)
    c) All stages and activities relevant to managing the product or service including enquiry, application, quotation,  administration and management of accounts.
  2. Where it is in our legitimate interests to do so, such as:a) To perform and/or test the performance of, our products, services and internal processes
    b) To follow guidance and recommended best practice of government and regulatory bodies
    c) For management and audit of our business operations including accounting
    d) To carry out monitoring and to keep records of our communications with you and our staff (see below)
    e) For market research and analysis and developing statistics
    f) For direct marketing communications and related profiling to help us to offer you relevant products and services, including deciding whether or not to offer you certain products and service. We will send marketing to you by email and social media.
    g) Where we need to share your personal information with people or organisations in order to run our business or comply with any legal and/or regulatory obligations.
  3. To comply with our legal obligations.
  4. With your consent or explicit consent, for some directmarketing communications.


6. When do we share your personal information with other organisations?

Your personal details are never sold to third parties.

We may share information with the following third parties for the purposes listed above:


  • With our website Webhost company who themselves are fully GDPR compliant.
  • Governmental and regulatory bodies such as HMRC, the Information Commissioner’s Office and debt recovery agencies.
  • Couriers, for the purpose of efficient delivery of your order.


7. How and when can you withdraw your consent?

Where we’re relying upon your consent to process personal data, you can withdraw this at any time by contacting us using the details below.


8. Is your personal information transferred outside the EEA?



9. What should you do if your personal information changes?

You should update your account with us or tell us via the Contact Us facility on our website  so that we can update our records if we can.


10. Do you have to provide your personal information to us?

We’re unable to provide you with our products or services if you do not provide certain information to us.


11. For how long is your personal information retained by us?

Unless we explain otherwise to you, we’ll hold your personal information based on the following criteria:

  • For as long as we have reasonable business needs, such as managing our relationship with you and managing our operations
  • For as long as we provide goods and/or services to you and then for as long as someone could bring a claim against us; and/or
  • Retention periods in line with legal and regulatory requirements or guidance.


12. What are your rights under data protection laws?

Here is a list of the rights that all individuals have under data protection laws. They don’t apply in all circumstances. If you wish to use any of them, we’ll explain at that time if they are engaged or not. The right of data portability is only relevant from May 2018.

  • The right to be informed about the processing of your personal information
  • The right to have your personal information corrected if it is inaccurate and to have incomplete personal information completed
  • The right to object to processing of your personal information
  • The right to restrict processing of your personal information
  • The right to have your personal information erased (the “right to be forgotten”)
  • The right to request access to your personal information and to obtain information about how we process it
  • The right to move, copy or transfer your personal information (“data portability”)
  • Rights in relation to automated decision making which has a legal effect or otherwise significantly affects you

You have the right to complain to the Information Commissioner’s Office which enforces data protection laws:


13. Your right to object

You have the right to object to certain purposes for processing, in particular to data processed for direct marketing purposes and to data processed for certain reasons based on our legitimate interests. You can contact us by going to the Contact Us section of our website to exercise these rights.


14. What are your marketing preferences and what do they mean?

We may use your home address, phone numbers, email address and social media to contact you according to your marketing preferences.

You can opt out of any email by unsubscribing via your account or by emailing us via the Contact Us facility on our website.  Or you can write to us at Custom Built Archery, Unit 1 Ryalls Farm, Church Lane, Eakring, Newark, Notts. NG22 0DD.


Contact Us:

Custom Built Archery, Unit 1 Ryalls Farm, Church Lane, Eakring, Newark, Notts. NG22 0DD

01623 871560


24th May 2018